Theket qua seri a project will build a system of tools to manage, use, propagate and promote Hue Ao dai, which will be deployed from 2019. In particular, the project will build a narrative about Ao daiproduct, identify protected area for product with Hue Ao daicollective brand, build the tools with Hue Ao daicollective brand in accordance with management and usage requirement, propagate and promote product, including product sample, symbol and logo ...

The total cost of implementing the project is VND 620 million, from the scientific career budget and the own capital of the host organization.

By Thanh Huong